September 25, 2012 § Leave a comment
Acting as designers, distributors and promo models, Escobar-Morales established an online marketing and brand design agency called AMerican MEdia Output. The ad campaigns for Public Airways and Welcome to Arizona are inspired by recent news related to proposed immigration legislation in the US. Blurring the line between performance and reality, AMerican MEdia Output asks viewers and participants to imagine the economic and social consequences of laws like SB1070 through the framework of advertising. AMO is based online at AMericanMEdiaOutput.com and has disseminated their advertising over the internet using various social media tools such as Facebook, Twitter, and YouTube. Most recently, the AZ Welcome Girls hit the streets in San Antonio, TX to promote Arizona tourism by offering participants a cold drink of “Welcome Water.”
May 17, 2011 § Leave a comment
You saw Escobar-Morales as promo models in TX, “promoting” Arizona Tourism…
And here we are as marketing executives in NJ.
Andria was live at Gallery Aferro and I skyped in from Chicago.
Stay tuned for more details on the performance and the results from AMerican MEdia Output‘s #targetaudiencesurvey.
April 14, 2011 § 1 Comment
Negotiating Latina Identity through Performance Art on the Web
with Maya Escobar and Andria Morales
Challenging mainstream and academic representations of Latina identity, performance artists Maya Escobar and Andria Morales publicly negate, deconstruct, and reconstruct their individual histories, identities, and conceptions of self. In their current project Are You My Other? a self-portrait dialog exchange blog, Escobar and Morales draw from popular culture, Latino/a cultural iconography, and their lived experiences to create and virtually perform conflicting representations of Latina selves. From devoted homemaker to hockey player, reggaetonera to construction worker, conceptual artist to human corn on the cob, the artists model the multiplicity of identity.
Due to their shared physical similarities, followers of their online exchange often mistake Escobar and Morales for one another. The merging of their identities is further perpetuated through their activities on social networking sites such as Facebook and Twitter. By locating these performances within the space of the web, where they are free from restrictions of time and place, the artists are able to concurrently enact multiple personas while simultaneously forming a unified (Latina) hybrid self.
February 24, 2011 § Leave a comment
embeddable images of the Arizona Welcome Promo Girls will be avaliable soon…
January 20, 2011 § Leave a comment
As a follow up to Are You My Other? our current Internet based self-portrait dialogue exchange project, Escobar-Morales is establishing an online marketing agency. Acting as designers, distributors, and promo models, we plan to produce a series of advertisements addressing contentious topics in the news, such as Arizona’s SB-1070 and the Dream Act.
September 20, 2010 § Leave a comment
below are some of my favorite Tumbls:
*Obsessed with Frida Kahlo, is a project I initiated in 2007 with Mexican artist Brenda Hernandez. Watch the video below to find out more: